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Read about how the business has recently built a new brand around its core principles and drive for improved customer service.
When you deliver stunning steel to the highest galvanizing standards, it makes sense to represent the same quality in your branding and your communication with the industry.
Corbetts The Galvanizers have gone through a brand refresh, developed an online presence that stands out from the competition and established a tone that is representative of the business’ core values.
With the new website now live, users can see the results of this new direction for themselves. To summarise, the following is a breakdown of some of the key decisions behind the scenes that brought Corbetts’ brand to where it is now.
To give a solid foundation to the new direction, it was important to examine and reinvigorate the core values that inspired the business in the first place. We hold our core values dearly and we wanted to ensure that we preserved their original meaning and spirit, but it was important to also focus on updating the language and tone that we use in our communications.
We needed to clearly reflect our evolution and the direction pursued to improving customer relationships and experiences. Reaching the audience by forming a relevant presence on the online platforms that they’re utilising was key. That’s why individuals within the business are supporting the rebrand by connecting and sharing more on LinkedIn, providing a voice on important industry conversations and building on a long-established reputation.
The website is of course another fundamental platform and consideration with any new brand direction. A lot was implemented in terms of how the business attracts prospects, reengages existing customers and builds an experience that improves user engagement.
To provide a structure for the website, we began by focussing on bold statements of purpose. Statements such as, ‘The galvanizing experts since 1860’ and whilst it may seem very simple, it actually tells a long story of history and heritage, experience and expertise that should prove key in attracting prospective customers and reengaging with existing customers alike.
With a focus on the user’s experience and navigating to the information that is most relevant, every area of the website is accessible through a simple menu bar. It was also important that potential and existing clients could use the website as a direct and easy point of contact with Corbetts.
With the new design, tabs for reaching the company over the phone or through LinkedIn are always visible, and the Contact page has received a substantial upgrade:
On the new Contact page, customers can fill in a contact form with their queries or even connect with individual members of the team over LinkedIn or email. With our focus on customer service, this upgrade makes direct and personal contact quick and easy.
Perhaps the one thing that truly differentiates the new website from the competition is the bold and striking new photography – Photography that will play a key role in all of the material developed under the new brand.
The new photography by Jamie Bubb was commissioned under a well-considered brief. This new imagery had to capture a vision of the work that Corbetts do and the people that do it.
With thorough post-production, Jamie established a clear and evocative art style, giving a grounded yet heroic feeling to the stills. Precise lighting of the facility honed the very industrial nature of what Corbetts do and provided an honest and transparent account of the business.
This photography provides an excellent visual aid to the company’s bold new direction.
Corbetts are proud of this refreshing new vision of the brand and look forward to building upon it going forward. Ultimately, our interest is in our customers and how this new vision allows us to more effectively reach them and provide an excellent service – we welcome any feedback and comments on the direction Corbetts is taking.
Keep up to date with the latest developments at Corbetts the Galvanizers and join us on LinkedIn.
In addition to our general galvanizing offer, we also have in-depth experience and expertise in the following key specialities.
